"It's time for a change," the tieless governor says above soothing brass instrumentals, wearing a button-down shirt and surrounded by fall foliage.
In a new ad, the former Massachusetts governor accuses Republicans of "ethical standards that are a punch line for Jay Leno" and of acting "like Democrats."
In fact, you'd think a Democrat was in the White House to hear Romney the ad, "Change Begins with Us," which went up today in New Hampshire and will air in Iowa beginning later this week.
The ad relies on Romney's commanding looks and presence rather than his record.
The campaign says the ad was made last week near his home in Belmont, Mass. It was produced by Midnight Ride, his media team led by Alex Castellanos.
Romney's national press secretary, Kevin Madden, tells Politico: "The message recognizes that voters want someone to shake up Washington, and Republican voters in particular know that we need to reclaim our party's principles on spending, security and reforming government to meet a higher standard. The 'us' message is the governor's effort to build, inspire and lead that movement to reclaim the party and lead the nation."
Mike Allen is just saying this because he looks like a retard.
Romney relied on his lung's ability to support a column of air, and his mouth and voice box's ability to say words in this add. This ability is commonly known as "SPEAKING". Look it up, MR. Allen.
Mitt Romney spoke words that contained a message and this message does "rely" on Romney's "record". Romney has lived what he speaks, lives good morals, believes in low spending, and balanced the budget.