ROMNEY SUPPORTER SEEKS TO MATCH CAMPAIGN CONTRIBUTIONS
LILBURN, Georgia – "Making every dollar count…twice." That's the tagline for a new grassroots effort to raise money for Mitt Romney's 2008 bid for the White House.
William Tayler, father of five, accounting professor at Emory University, and ardent Romney supporter, has launched a new website, www.MatchingForMitt.com, with the goal of bringing together contributors who are willing to match, dollar for dollar, the contributions that others make to the campaign.
"Since campaign finance reform has placed a limit of $2300 per contributor," says Tayler, "everyday, ordinary people must participate in the campaign process if they want their candidate to succeed."
His idea? "I want to encourage the bandwagon effect—the 'I'll give if you'll give' attitude, which also gives people more confidence in their choice of candidate."
For Tayler, that candidate is Mitt Romney. His site accepts pledges to match contributions, and provides fundraiser IDs to let him track contributions made by both ordinary contributors and matchers. When a contribution is made, he then contacts a pledger, who then makes the matching contribution.
"I leave it to each individual to decide whether to pledge to match a contribution, or to immediately contribute," says Tayler.
In the first 24 hours of operation, pledged matching funds exceeded $4,000. The goal, according to Tayler, is "to have no money left on the table come election time, and twice as much in Romney's camp as would otherwise be there."